I am a multi-disciplinary creative who can offer a service of understanding and appreciating the art of streetwear fashion and how to effectively communicate and appeal to a contemporary audience. I take the inspiration for my projects from the everyday, either finding beauty in its originality or elevating it into the taste of higher fashion. I offer a contemporary, colourful and innovative touch but hold an appreciation for tradition and classic elements, which I am able to translate to a youthful audience. Successfully combining my 5 years of retail experience, my University education in Fashion Branding and Communication and my design career has meant that I have been able to create a diverse portfolio which ranges from trend forecasting and art direction to print design and fashion buying.